EMAIL, WHATSAPP & RETENTION
Keep the conversation useful.
Build thoughtful follow-up journeys for people who have chosen to hear from your business.
Discuss this service ↗
IS THIS FOR YOU?
A better starting point.
Businesses with an existing customer relationship and a clear reason to follow up.
What we need from you
A permission-based audience, a supported messaging platform, accurate offers and the team responsible for customer responses.
DELIVERABLES TO AGREE
- 01Customer journey and audience segments
- 02Welcome or follow-up message sequence
- 03Channel and preference review
- 04Campaign schedule and performance review
The proposal confirms the final scope, formats, quantities, revisions and timing.
FROM BRIEF TO DELIVERY
A process you can follow.
- 01
Understand & agree
Map the relationship, permissions and customer needs.
- 02
Create & review
Write a useful sequence with clear actions and exit paths.
- 03
Deliver & improve
Test the journey, launch to the agreed audience and review.
MAKE THE WORK TANGIBLE
Here’s how the pieces connect.
A welcome journey answers setup questions before a later message offers a relevant next step.
ILLUSTRATIVE APPROACHA useful next action.
REVIEW THE RIGHT THINGS
Progress with context.
Review useful replies, relevant return visits, conversions and opt-outs. Purchased lists and unsolicited bulk messages are not a retention strategy.
Can we start by buying a contact list?+
We build around permission and relevant relationships. An audience you cannot responsibly contact is not a useful starting point.
How are price and timing decided?+
We review the brief, dependencies and deliverables before giving a proposal. No universal turnaround or one-size-fits-all price is implied.
How does feedback work?+
Agree approval points, revision rounds and one consolidated feedback contact before production. Changes to the agreed scope are confirmed separately.
LET’S MAKE IT HAPPEN
Your next move starts with a conversation.
Tell us what you want to build, launch or improve. We’ll start with the right questions.